Bvlgari x Jang Wonyoung, Bold Elegance That Commands Attention

Italian Roman jeweler BVLGARI has unveiled new Valentine’s Day imagery featuring brand ambassador Jang Wonyoung. Centered on the Serpenti collection—an emblem of eternal rebirth and love—the visuals interpret the depth and emotion of love for Valentine’s Day through BVLGARI’s signature iconic aesthetic.

In the newly released images, unveiled alongside the 2026 Serpenti campaign that expands the collection’s symbolic narrative across eras, Jang Wonyoung completes a love story in a single style by wearing a range of the Maison’s signature collections—from Serpenti to B.zero1, Divas’ Dream, BVLGARI BVLGARI, and BVLGARI Tubogas. The harmonious interplay of icons with distinct design languages captures the Roman jeweler’s hallmark boldness and elegance, along with a modern sensibility.

Symbolizing eternal rebirth and unwavering devotion, the Serpenti collection expresses the essence of love that deepens with time. The yellow-gold Serpenti Viper bracelet and ring worn by Jang Wonyoung reinterpret Serpenti’s symbolism through a modern lens, and paired with BVLGARI’s iconic collections, they are presented as meaningful gifts for Valentine’s Day.

Meanwhile, ahead of Valentine’s Day, BVLGARI will run a special promotion from February 1 to 14: customers who purchase jewelry or a watch via the official BVLGARI online store or KakaoTalk Gifts will receive chocolates created in collaboration with artisanal chocolatier Piaf, along with a Valentine’s Day special gift card. More details can be found on BVLGARI’s official website and Kakao channel.